Project Penny
Digital Reception & Lead Qualification

An accessible AI voice and chat agent that bringing enterprise-level customer experience to growing businesses

Project Penny digital receptionist interface showing AI-powered conversation, lead qualification, and automated appointment scheduling
Introduction

Never miss a call. never lose a lead. never justify the cost.

A boutique accounting firm was caught in the growth trap that plagues professional services businesses everywhere. Too small to justify a full-time receptionist, too busy to answer every call, and bleeding revenue from missed opportunities. With 62% of calls to small businesses going unanswered and 85% of those customers never calling back. They were losing qualified leads simply because they couldn't pick up the phone. After-hours inquiries went straight to voicemail. Peak-time calls got ignored during client meetings. Every interruption cost them 23 minutes of refocused time. They were leaving approximately $126,000 on the table annually. They needed enterprise-level customer experience without enterprise pricing or complexity. We built them Penny, an AI-powered digital receptionist with an Australian accent who answers every call and chat inquiry 24/7. Penny doesn't just take messages; she qualifies leads conversationally through natural dialogue, books appointments based on team availability, sends confirmations, and updates their CRM automatically. She brings sophisticated AI infrastructure to a business that could never afford to build it themselves. This is how we close the AI accessibility gap, making technology work for the business, not forcing the business to work for the tech.

Project Penny conversational AI interface showing natural lead qualification dialogue with a potential client
Mobile Optimised
Automated appointment scheduling system showing real-time availability checking, booking confirmation, and CRM updates
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igh-end smart card interface creating an engaging, professional customer experience during AI-powered conversations
Results

Zero missed calls. qualified leads captured. revenue recovered.

Within the first month, the transformation was measurable and immediate. The firm went from missing 60%+ of their calls to capturing 100%. After-hours inquiries, previously lost to voicemail purgatory, were now qualified, booked, and confirmed before the team arrived in the morning. The practice reclaimed 15+ hours per week previously consumed by phone tag, scheduling coordination, and manual CRM updates. More importantly, they recovered an estimated $89,000 in annual revenue from leads that would have simply walked away after one unanswered call. But the real win was strategic. Penny's premium analytics gave them insights they'd never had access to; real customer language, common objections, trending service inquiries, and marketing intelligence drawn from actual conversations with their market. The senior partner could finally make data-informed decisions about service offerings and marketing messages based on what prospects were actually asking for, not guesswork. "We always thought we needed to hire someone to answer the phones," she said. "What we actually needed was infrastructure that made hiring unnecessary. Penny gave us enterprise-level customer experience at a fraction of the cost, and she never calls in sick." The broader impact extends beyond one firm. Professional services businesses, trades, and construction companies share the same challenge: they're too busy doing excellent work to answer every call, but every missed call is lost revenue. Project Penny proves that sophisticated AI infrastructure doesn't require enterprise budgets or technical teams—it just requires the right partner willing to close the accessibility gap.

Complete view of Project Penny operating across multiple channels, handling voice calls, web chats, and after-hours inquiries with automated lead qualification and appointment booking
Talk to Penny
Digital Receptionist
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